At Keller Williams, we have a language all our own. We affectionately refer to our modified words as “Kellerisms.” Below is a list of Kellerisms, along with their definition:

4-1-1 - The 4-1-1 is a productivity tool that drives you goal setting from the desired end results to the present. 4-1-1 stands for four weeks, one month, and one year; but you must first set the yearly goals and then detail monthly and weekly goals. It is not a to-do list; it’s a must-do list.

8 x 8 - Otherwise known as an “eight-by-eight”, it is a lead generation schedule consisting of eight touches over eight weeks. A high-impact, high-saturation technique that is designed to put you in the number-one position in the minds of everyone in your Met database within an eight-week period.

Above the line - Above the Line Expenses are also known as Approved Expenses. They are deducted from the Market Center income before Profit Share is calculated.

ALC - Associate Leadership Council. A group of individuals drawn from the top 20 percent of each Market Center’s producers. Together, they assist in leading the Market Center through the areas of profitability.

Capper - An individual who produces sufficient GCI and contributes enough Company Dollar to the Market Center to satisfy his/her annual commission cap requirement. After capping, the individual keeps all commission income until their next anniversary date.

Core Group - The influential group of people at a Market Center who are recruited for their ability to recruit other sales associates and thereby increase Market Center profitability.

DISC - A written personality profiling system that assesses Aggression/Response to Challenge, Influence/Persuasion, Activities/Responsibilities, and Rule/ Regulation. The system then describes an individual’s personality in terms of D: Dominant/Driver, I: Influencing/Inspiring, S: Stable/Steady and C: Compliant/Correct. High-D An individual with a high score in the Dominant/Driver category of the DISC Personality Evaluation. Team Leaders are typically High-D.

Family Reunion - Keller Williams’ annual national convention held every February.

GCI - Gross Commission Income. The total amount of commission dollars the Market Center receives from a transaction, before an associate’s split is taken into account.

KWRI - Keller Williams Realty International, headquartered in Austin, TX.

MCA - Market Center Administrator. The MCA is responsible for implementing and maintaining all operational and financial system inside the Keller Williams Market Center.

MREA - Millionaire Real Estate Agent, otherwise known as The Red Book. It is a book published by Keller Williams and sets out the systems and models used by successful real estate agents. It is the blueprint of a thriving real estate career.

MVVBP - Mission, Vision, Values, Belief, and Perspective. Our mission is to build careers worth having, businesses worth owning, and lives worth living. Our Vision is to the be real estate company of choice. Our beliefs are found in our WI4C2TS. Our perspective is that we are a training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability.

OP - Operating Principal. The OP is responsible for the success of the business venture. They are also responsible for bringing Capital, Leadership, and Accountability.

Paid on Volume - Closed Sales Volume on which the associate paid Company Dollar.

Profit Share - Amount of Market Center profit that is sent to KWRI for distribution to the appropriate Associate in the Profit Share Tree.

RD - Regional Director. The Regional Representative who administers KW in a geographical area. RD’s award franchises to prospective owners and see that the KW Model is followed in their Region.

RED Day - Renew / Energize / Donate. The second Thursday in May each year when every Keller Williams Market Center closes down for the day and all associates spend it giving back to their community.

The Model - The process set forth by Keller Williams Realty International that describes the guidelines to be followed for the successful launch and profitable operation of a Market Center.

TL - Team Leader. The Team Leader is responsible for bringing agents to the Keller Williams Market Center, as well as coaching and consulting to the top 20% of our existing agent base.

Transmittal - The monthly process through which the Market Center closes their books for the previous month and sends their information to KWRI.

WI4C2TS - Pronounced “Why Four Sea Two Tees”. Our beliefs are how we grow our relationship among ourselves and stands for:

W - Win-Win: or no deal

I - Integrity: do the right thing

C - Customers: always come first

C - Commitment: in all things

C - Communication: seek first to understand

C - Creativity: ideas before results

T - Teamwork: together, everyone achieves more

T - Trust: begins with honesty

E - Equity: opportunities for all

S - Success: results through people